24 Jan PLAN B FESTIVAL
The PLAN B festival commissioned me this year to design a logo and to take charge of the posters and images for the 2019 festival.
There were two different orders, 1. the logo and 2. the poster. As a designer / illustrator, it seemed to me that the smartest thing was to create a logo and that this was the image of the poster, to strengthen and enhance the new image of the festival.
I always look for my designs to fulfill several premises that I consider essential. Of which the most important are: Visual impact, synthesis, originality and above all, transmit the brand message well in an instant.
The PLAN B festival is an alternative festival encompassed within the festivities of Fallas in Valencia. It is a different, fresh, modern and young alternative that allows to enjoy a more cultural leisure, apart from the usual programming of the Fallas, but without ceasing to be a fallero. They schedule concerts, DJs, workshops, dance and theater, all accompanied by a varied gastronomic offer with food trucks.
I am very proud of this work because I believe that I have fulfilled all the objectives that the client had marked for me and they have been very happy.
I hope you like it.